Every time I heard the phrase “Love is in the air”, I never assumed that this had any truth to it. It was nothing more than just a phrase that Hollywood had probably coined and Hallmark later took over to make some extra cash out of the sappy consumers of America. While I used to believe that attraction to others is purely based on physicality or personality, I was surprised and shocked to find out this semester that love and attraction to the opposite sex can also be triggered by a person’s or animal’s special “scent”, otherwise known as pheromones. These volatile molecules are given off by one animal or human and can be picked up by another of the same species using olfaction. While studies have proven their definite effect on mating and habits of animals and insects as shown by research done on Tanzanian cockroaches by Dr. Allen J. Moore in 2001, there has yet to be a definite impact on the lives of human beings (Milius, 2001). Despite this fact, many love-seeking men and women continue to strive for this type of “secret love potion” and have willingly purchased pheromones in hopes of increasing their chances at love. In 2007, Human Pheromone Sciences, Inc., a leading producer of these products had a net revenue of $389, 000 showing that even if they have not necessarily been proven to have an effect, they have enough appeal to warrant sales (PR Newswire, 2008). This biological phenomenon really brings a “fresh” (hopefully) perspective on why and how people really do find their mates, and I think that ultimately it proves that deep down humans still have the same complex internal processes that many other species share.
So if you want to be the next to experiment with the success rate of human pheromones, make sure to check out this online store: http://shop.naturalattraction.com/main.sc
Sources:
Human Pheromone Sciences Announces Quarterly and Full Year Results. PR Newswire. Mar 31, 2008. http://proquest.umi.com/pqdweb?index=0&did=1456801291&SrchMode=1&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1209356998&clientId=2335
Roach Females pick losers with good scents. Susan Milius. Science News. March 3, 2001. http://proquest.umi.com/pqdweb?index=4&did=69374158&SrchMode=1&sid=5&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1209358343&clientId=2335